Who wants to wear the turkey hat?

So, on Thursday I was told that I needed to cross sell a certain number of times each day. What is "cross sell" you might ask? The corporate definition is, "to establish a deeper customer relationship with the company by serving as many areas of their lives as possible." This translates as: "after you offer the customer what they want, you continue to probe in order to find other areas where you can exploit."

If I did not, I would be forced to wear a hat that was in the shape of a Thanksgiving turkey. I am assuming the thought process was that no professional would want to wear this.

Well, you know what they say about assumptions. I personally liked the Turkey hat and volunteered to wear it everyday in order not to comply with this extra burden that takes my job description one step closer to telemarketer/timeshare pusher. My volunteering was met with a quick "no".

Now do not misunderstand. I think that it is a vital part of every company to inform existing customers of new products that they may be interested in. However, I don't believe that customers become loyal because they buy a certain amount of products from you. Customers are loyal because you provide exceptional service on one thing. They will then seek you out for their other needs.

My father does not go to the same car dealer for every purchase because they try to sell him this, that, and another. He goes there because he knows he will receive a fair deal (which is not always the lowest deal) and excellent service. It is unfortunate that loyalty for the most part has been lost in my generation. Maybe it is because companies are no longer satisfied with providing quality, the bottom line is more important.